Principles of Marketing
Business Administration
Faculty of Management
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Principles of Marketing | ISL262 | Compulsory | Bachelor's degree | 2 | Spring | 4 |
Name of Lecturer(s)
Prof. Dr. Fazilet Burcu ÇAM
Prof. Dr. Muhsin HALİS
Prof. Dr. A. Tansu SAY
Assistant Prof. Dr. Duygu FIRAT
Assistant Prof. Dr. Şenol HACIEFENDİOĞLU
Learning Outcomes of the Course Unit
1) To learn basics of marketing and marketing compenents.
2) To understand key objectives of consumer behavior and expectations.
3) How can meet the consumer needs to know the correct format.
4) Explain the relationship between macro-micro-environmental factors and marketing.
5) To learn market segmentation, positioning, and the selection of target markets
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Learning Outcomes | |||||||||||
| 1 | High | High | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | |
| 2 | High | High | No relation | No relation | No relation | High | No relation | No relation | No relation | High | |
| 3 | High | High | No relation | No relation | No relation | High | No relation | No relation | No relation | High | |
| 4 | High | High | No relation | No relation | No relation | High | No relation | No relation | No relation | High | |
| 5 | High | High | No relation | No relation | No relation | High | No relation | No relation | No relation | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Marketing, Marketing Definitions and Concepts, development of marketing, marketing concept and items, Marketing environment, environmental opportunities and threats, the business philosophy, status and competition analysis, marketing and consumer behavior, producers market, market measurement, market segmentation to target market selection, growth strategies, competitive strategies, decisions of marketing components
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required