International Marketing
Business Administration
Faculty of Management
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| International Marketing | ISL464 | Elective | Bachelor's degree | 4 | Spring | 4 |
Name of Lecturer(s)
Prof. Dr. Fazilet Burcu ÇAM
Assistant Prof. Dr. Duygu FIRAT
Assistant Prof. Dr. Şenol HACIEFENDİOĞLU
Learning Outcomes of the Course Unit
1) Explain the basic terms about international marketing.
2) Explain international marketing policies.
3) Recognize international markets.
4) Explain international marketing's strategies.
5) Explain the consumer behavior in international markets.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Learning Outcomes | |||||||||||
| 1 | No relation | Middle | High | Middle | High | Middle | Middle | High | Middle | High | |
| 2 | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | |
| 3 | High | High | High | Middle | High | Middle | High | Middle | High | Middle | |
| 4 | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | |
| 5 | High | High | High | Middle | High | Middle | Middle | High | High | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Marketing Management
Course Contents
Global marketing concept and approach, global economy, global goods and services, factord that effecting global marketing, competition in global marketing, global marketing mix, applications in global marketing
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required